Summary
We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of five retail banks in Canada using 40 criteria. While all of the Canadian banks deliver beyond the basics of mobile banking, with a variety of account information and transactional features available for a wide range of devices, CIBC and Scotiabank pulled ahead of their peers this year. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and develop improvements to their mobile banking services.
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