Best Practice Report

2016 US Mobile Banking Functionality Benchmark

Bank Of America Takes The Lead, While All US Banks Have Improved Functionality

May 19th, 2016
RR
Rachel Roizen
With contributors:
Benjamin Ensor , Alex Causey , Mike Chirokas

Summary

We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of the five largest retail banks in the US. While all of the US banks meet customers' needs by delivering the basics of mobile banking, Bank of America pulled ahead of its peers this year. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify best practices, and develop improvements to their mobile services.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.