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2017 US Mobile Auto Insurance Functionality Benchmark

Geico Holds Its Lead While Most US Auto Insurers Have Improved Mobile Features

May 2, 2017

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  • By Ellen Carney
  • with Benjamin Ensor,
  • August du Pont,
  • Mike Chirokas,
  • Edoardo Zavarella

Why Read This Report

Meeting the mobile needs of your auto insurance customers demands an understanding of where you — and your rivals — are now, and how you'll iterate your way to success. This report details the findings from Forrester's 2017 benchmark of the mobile offerings of 13 leading US private passenger auto insurers. This report will help digital insurance professionals benchmark their own capabilities while identifying good practices in mobile auto insurance.

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Table of Contents

  • Forrester's Mobile Insurance Functionality Benchmark Methodology
  • The Benchmark: Geico Holds Its Lead, With Most Insurers Improving
  • Mobile Best Practices Of US Auto Insurers
  • Recommendations

  • Reposition Mobile As Your Platform To Engage Customers
  • How Forrester Can Help

  • Identify Your Mobile Insurance Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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