Best Practice Report

2017 India Mobile Banking Benchmark

ICICI Bank Leads Again, Setting The Bar For Mobile Banking In India

May 26th, 2017
AG
Arnav Gupta
With contributors:
Amit Bhatia , Benjamin Ensor , Bill Nagel

Summary

Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their financial well-being. To help digital banking teams understand how their services compare with their peers, identify good practices, and improve their mobile banking services, we used our Mobile Banking Benchmark methodology to evaluate the mobile banking services of seven retail banks in India.

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