Trends Report

2017 Mobile And Technology Priorities For Marketers

Navigate The Hype On Intelligent Agents, Bots, Virtual Reality, And Other Emerging Technologies That Connect Consumers And Brands

March 21st, 2017
JW
Jennifer Wise
With contributors:

Summary

Hype at this year's Consumer Electronics Show (CES) in Las Vegas expanded well beyond mobile. Industry buzz is escalating around new technologies such as virtual reality, augmented reality, intelligent agents, bots, artificial intelligence, robotics, and the internet of things (IoT). The result is a confusing landscape that threatens to distract B2C marketers from foundational mobile investments. Read this report to understand how to prioritize mobile in light of these emerging trends in 2017 and beyond.

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