Summary
Hype at this year's Consumer Electronics Show (CES) in Las Vegas expanded well beyond mobile. Industry buzz is escalating around new technologies such as virtual reality, augmented reality, intelligent agents, bots, artificial intelligence, robotics, and the internet of things (IoT). The result is a confusing landscape that threatens to distract B2C marketers from foundational mobile investments. Read this report to understand how to prioritize mobile in light of these emerging trends in 2017 and beyond.
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