Summary
According to Forrester's most recent forecasts, spending on online display advertising and social media advertising in the US will grow by nearly 70% between 2017 and 2021, largely due to the rapid expansion of social media advertising. B2C marketers should read this report to understand the key changes in online display and social media advertising spending in the next five years, the dynamics driving its growth, and what the landscape will look like in 2021. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we substantially revised this edition to factor in new forecast data.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).