Best Practice Report

2017 US Mobile Auto Insurance Functionality Benchmark

Geico Holds Its Lead While Most US Auto Insurers Have Improved Mobile Features

May 2nd, 2017
With contributors:
Edoardo Zavarella , Benjamin Ensor , August du Pont , Mike Chirokas


Meeting the mobile needs of your auto insurance customers demands an understanding of where you — and your rivals — are now, and how you'll iterate your way to success. This report details the findings from Forrester's 2017 benchmark of the mobile offerings of 13 leading US private passenger auto insurers. This report will help digital insurance professionals benchmark their own capabilities while identifying good practices in mobile auto insurance.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.