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2020 Advertising Forecast, Europe (COVID-19 Update)

ForecastView Europe Advertising Forecast, 2020 To 2025 (COVID-19 Update) Models The Impact Of COVID-19 On Spend In Five Countries

November 2, 2020

Why Read This Report

In the Forrester report "2020 Advertising Forecast, US (COVID-19 Update)," we forecast the impact of COVID-19 on advertising spend in the US. This follow-on report broadens our coverage to include the impact of COVID-19 on advertising spend in France, Germany, Italy, Spain, and the UK (Europe-5). For each country, we forecast digital advertising spend through 2025, including estimates for search, social, display banner, display video, and offline advertising. We also estimate the advertising spend on mobile devices versus computers within search, social, and display banner/video.

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Table of Contents

  • Advertising Spend Will Decline Least In Germany And Most In Spain
  • Digital Will Fare Better Than Offline Advertising
  • Digital Advertising Spend Will Vary By Channel And Country
  • Supplemental Material
  • Related Research Documents

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