Report

2021 Podcast Advertising Forecast, US (COVID-19 Update)

Podcast Advertising Growth Slowed During The Pandemic, But Robust Growth Will Return As The Economy Rebounds
June 4th, 2021
With
and Shynise McElveen

Summary

Spending on podcast advertising in the US will rise from $758 million in 2020 to $2.4 billion in 2025 at a compound annual growth rate (CAGR) of 26%. Given that US spending on radio advertising was roughly $15 billion in 2019, podcast advertising has ampl

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.