Forecast Report

2021 Retail Competition Tracker, US

Tracks 63 US Retailers Across Sales, Margins, And E-Commerce

November 10th, 2021
Michael O'Grady, Principal Forecast Analyst
Michael O'Grady Principal Forecast Analyst
Himank Joshi, null
Himank Joshi
With contributors:
Fiona Swerdlow , Sucharita Kodali

Summary

In the US, most retail categories saw 2020 e-commerce growth outpace 2019. The store, platform seller services like Amazon Marketplace, and Shopify drove online buyer and merchant e-commerce growth in 2020. Retailer profitability continues to decline in Forrester’s 2021 Retail Competition Tracker, US. This report reviews key factors that drove 2020 e-commerce growth in the US, as well as US retailers’ focus in 2021 and beyond on optimizing store influence, increasing retailer profitability, and optimizing sales across online and offline channels.

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