Data Overview Report

2022 Buyer Insights: CIO

Organizational Efficiency Drives CIO Purchases

November 14th, 2022
Amy Hayes, VP, Research Director
Amy Hayes VP, Research Director
Jenna Santos, Data Researcher
Jenna Santos Data Researcher
With contributors:
Barbara Winters , Matthew Guarini , Srividya Sridharan , Drew Zalucky , Ellen Lind

The results of Forrester’s Buyers’ Journey Survey, 2022, reveal broad patterns among purchase decision-makers on a global scale. This report provides findings from approximately 1,300 CIO buyers. By combining these findings with their own research, organizations can examine the CIO buyer’s behavior and preferences, allowing them to elevate their go-to-market strategy through powerful campaigns, programs, and content. The findings in this report examine how CIOs behave differently for technology and non-technology purchases, their involvement at each level of the buying process, their business and vendor selection drivers, and their information requirements in each phase.

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