Summary
The results of Forrester’s Buyers’ Journey Survey, 2022, reveal broad patterns among purchase influencers on a global scale. By combining these findings with their own research, organizations can examine the buying process from multiple angles, allowing them to elevate their go-to-market strategy through powerful campaigns, programs, and content. Data and insights about B2B buying reveal a spectrum of complexity that depends on the number of people and departments involved, the purchase price, and the length of the purchase journey. This report examines the buying behavior of purchasing decision-makers at B2B companies, which we refer to as B2B buyers.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).