Data Overview Report

2022 Buyer Insights: Financial Services Industry

Financial Services Industry Buyers Prioritize Organizational Needs

November 14th, 2022
Amy Hayes, VP, Research Director
Amy Hayes VP, Research Director
Jenna Santos, Data Researcher
Jenna Santos Data Researcher
With contributors:
Oliwia Berdak , Barbara Winters , Ellen Lind , Kaitlyn Coalson , Michael Belden

The results of Forrester’s Buyers’ Journey Survey, 2022, reveal broad patterns among purchase decision-makers on a global scale. This report provides findings from approximately 3,000 buyers in the financial services industry. By combining these findings with their own research, organizations can examine buyer behavior and preferences, allowing them to elevate their go-to-market strategy through powerful campaigns, programs, and content. The findings in this report examine how these buyers behave for technology and non-technology purchases, their involvement at each level of the buying process, their business and vendor selection drivers, and their information requirements in each phase.

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