Data Overview Report

2022 Buyer Insights: IT Network Infrastructure And Operations Professional

Vendor-Influenced Sources And Established Relationships Entice IT NI And Ops Professionals To Buy

November 14th, 2022
Amy Hayes, VP, Research Director
Amy Hayes VP, Research Director
Jenna Santos, Data Researcher
Jenna Santos Data Researcher
With contributors:
Barbara Winters , Kaitlyn Coalson , Drew Zalucky , Ellen Lind

The results of Forrester’s Buyers’ Journey Survey, 2022, reveal broad patterns among purchase decision-makers on a global scale. This report provides findings from approximately 200 IT network infrastructure and operations professionals. By combining these findings with their own research, organizations can examine buyer behavior and preferences, allowing them to elevate their go-to-market strategy through powerful campaigns, programs, and content. The findings in this report examine how these buyers behave for technology purchases, their involvement at each level of the buying process, their business and vendor selection drivers, and their information requirements in each phase.

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