Data Overview Report

2022 Buyer Insights: IT Professional

The IT Professional Is Singularly Focused On Functional Aspects Of Technology Purchases

November 14th, 2022
Amy Hayes, VP, Research Director
Amy Hayes VP, Research Director
Jenna Santos, Data Researcher
Jenna Santos Data Researcher
With contributors:
Barbara Winters , Matthew Guarini , Kaitlyn Coalson , Drew Zalucky , Ellen Lind

The results of Forrester’s Buyers’ Journey Survey, 2022, reveal broad patterns among purchase decision-makers on a global scale. This report provides findings from approximately 4,500 IT professional buyers. By combining these findings with their own research, organizations can examine the IT professional buyer’s behavior and preferences. The findings in this report examine how IT professionals behave across technology purchase categories, and segments purchases into hardware, software, and services. It also details their involvement at each level of the buying process, their business and vendor selection drivers, and their information requirements in each phase.

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