Summary
Brands are eager to understand how to adjust their marketing investments based on the impact of the pandemic. They will continue to grow spend, which we forecast will rise globally by 30% from 2021 to 2025. But growth will vary by geography and industry. Companies in China and India will see the fastest growth. The fastest-growing industries will be a mix of pandemic beneficiaries like interactive media and services, as well as pandemic laggards like travel and leisure. This report and the accompanying forecast provide estimates of revenue and marketing spend from 2014 to 2025 for companies across 20 geographies and 29 industry categories.
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