Forecast Report

2022 OTT Video Advertising Forecast, US

Streaming Platforms Turn To Advertising To Combat Slowing Subscriber Growth

September 14th, 2022
With contributors:
Mike Proulx , Kelsey Chickering , Michael O'Grady , Benjamin Nagle , Christine Turley


As subscriber growth cools, streaming platforms are leaning into ad-supported tiers to lure cost-conscious consumers. Forrester expects that in 2022, over-the-top (OTT) video platform advertising spend will reach over $15 billion in the US, up 38% from 2021. At the same time, OTT advertising offers marketers the ability to reach audiences on premium video content with more targeting capabilities than traditional linear TV. As a result, OTT advertising will more than double in the next four years, reaching $32.4 billion by 2026. This report presents our US OTT video advertising forecast for 2022 to 2027.

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