Forecast Report

2022 Retail Competition Tracker, US

We Track 59 US Retailers Across Sales, Margins, Retail And E-Commerce Market Share, And Store Selling Space

October 5th, 2022
Michael O'Grady, Principal Forecast Analyst
Michael O'Grady Principal Forecast Analyst
With contributors:
Fiona Swerdlow , Jitender Miglani , Sucharita Kodali , Himansh Chandani , Taylor Hansen

Summary

US shoppers are returning to stores. In 2021, 65% of retail growth and 90% of brick-and-mortar retailer sales growth in the US came from physical stores. Marketplaces continue to grow their share of US e-commerce, capturing 58% of US e-commerce in 2021, up from 50% in 2019. And more retailers and brands are turning to Shopify to sell direct-to-consumer. Discount retailers see growth by increasing physical store selling space, and omnichannel retailers adapt stores to increase online sales and fulfil online orders. The 2022 Retail Competition Tracker analyzes 59 US retailers across sales, retail and e-commerce market share, margins, and store selling space.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.