Data Overview Report

2023 Buyer Insights: Australia

July 2nd, 2024
With contributors:
Amy Hayes , Steven Casey , Melvin Tan , Ellen Lind

The results of Forrester’s Buyers’ Journey Survey, 2023, reveal broad patterns among purchase decision-makers on a global scale. This report reveals the latest business buying preferences and behaviors from more than 1,000 business buyers working in Australia. Specifically, it examines buyers in Australia who have been involved in a purchase for their organization over the past 12 months or plan to be involved in the next 12 months. Understanding new and emerging buying patterns is essential for B2B sales and marketing leaders who wish to distinguish themselves from the competition.

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