Summary
The results of Forrester’s Buyers’ Journey Survey, 2023, reveal broad patterns among purchase decision-makers on a global scale. This report reveals the latest business buying preferences and behaviors from 61 global chief analytics officer (CAO) business buyers. Specifically, it examines CAO buyers who have been involved in a purchase for their organization over the past 12 months or plan to be involved in the next 12 months. Understanding new and emerging buying patterns is essential for B2B sales and marketing leaders who wish to distinguish themselves from the competition.
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