Data Overview Report

2023 Buyer Insights: Chief Customer And Experience Officers

October 13th, 2023
Jenna Santos, Data Researcher
Jenna Santos Data Researcher
Lisa Nakano, null
Lisa Nakano
With contributors:
Amy Hayes , Dave Frankland , Mike Pregler , Shelby Muschler , Drew Zalucky , Michael Belden

The results of Forrester’s Buyers’ Journey Survey, 2023, reveal broad patterns among purchase decision-makers on a global scale. This report reveals the latest business buying preferences and behaviors from more than 70 global chief customer officer (CCO) and chief experience officer (CXO) business buyers. Specifically, it examines global CCO and CXO buyers who have been involved in a purchase for their organization over the past 12 months or plan to be involved in the next 12 months. Understanding new and emerging buying patterns is essential for B2B sales and marketing leaders to distinguish themselves from the competition.

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