2023 Buyer Insights: Government And Public Sector

Forrester’s Buyers’ Journey Survey, 2023, reveals broad global patterns among purchase decision-makers. This report examines the business buying preferences and behaviors of more than 2,000 global government and public sector purchase decision-makers, whom we will call public sector buyers. Specifically, it analyzes responses from global public sector business buyers who were involved in a purchase for their organization over the past 12 months or plan to be involved in a purchase in the next 12 months. Understanding new and emerging buying patterns is essential for B2B sales and marketing leaders who want to distinguish themselves from the competition.