Summary
Every industry has its own set of challenges and characteristics that affect buying behavior. When Forrester evaluated buying differences across 21 industries, it found that some practitioners demand technical insight and acumen, others seek the best price, and others still require the ability to meet rigorous regulatory requirements. These buying dynamics drive the purchasing process and are often determined by each industry’s cost structure. This report is one of a series focused on different segments of business buyers — including company size, personas, regions, and technology categories — offering guidance for sellers and marketers to better respond to buyer needs.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).