Every industry has its own set of challenges and characteristics that affect buying behavior. When Forrester evaluated buying differences across 21 industries, it found that some practitioners demand technical insight and acumen, others seek the best price, and others still require the ability to meet rigorous regulatory requirements. These buying dynamics drive the purchasing process and are often determined by each industry’s cost structure. This report is one of a series focused on different segments of business buyers — including company size, personas, regions, and technology categories — offering guidance for sellers and marketers to better respond to buyer needs.