Planning Guide Report

2024 Planning: Don’t Let Modest Budgets Create Complacency

Prioritize Customer Value, Cut Inefficient Complexity, And Experiment Aggressively

August 1st, 2023
Sharyn Leaver, Chief Research Officer
Sharyn Leaver Chief Research Officer
With contributors:
Keith Johnston , Stephanie Balaouras , Srividya Sridharan , Eric G. Brown , Melissa Parrish , Bruna Venicio , Rachel Birrell

Summary

Economic concerns have eased somewhat since last year; at the same time, business leaders have more modest expectations for 2024 budget increases. But the appetite for technology spending remains strong, particularly for anything related to AI. This report covers current budgeting trends across functions and where to increase investment, cut spending, and experiment for the largest impact in 2024.

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