Planning Guide Report

2025 Budget Planning: Gear Up To Spend (Slightly) More

Align Budget Priorities Across Functions, And Experiment Beyond AI

August 1st, 2024
Sharyn Leaver, Chief Research Officer
Sharyn Leaver Chief Research Officer
With contributors:
Srividya Sridharan , Laura Koetzle , Eric G. Brown , Bruna Venicio

Summary

With estimates for global economic growth ticking up slightly in 2025, leaders across functions, industries, and geographies intend to spend more. But modest increases mean that leaders must carefully plan where to invest, where to cut, and where to experiment. This data-driven report provides spending intention benchmarks and concrete recommendations to help leaders budget and plan for the year ahead with confidence.

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