Case Study

3M's Global Home Page Redesign: Collaboration That Delivered Business Results

June 1st, 2009
Ron Rogowski, VP, Executive Partner
Ron Rogowski VP, Executive Partner
With contributors:
Moira Dorsey , Rachel Zinser

Summary

3M recently deployed 84 regional home pages based on a single, customizable design. To create a design that would suit diverse markets, 3M established a global committee focused on supporting business and user requirements, created flexible design guidelines, and deployed a framework that incorporated top strengths from multiple design options. The success of the home page redesign is merely the beginning of a multiphased redesign of key parts of the global 3M online experience. Customer experience professionals can succeed as 3M has by organizing a diverse global site committee, building consensus through collaboration, and starting with incremental redesign projects.

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