A Customer-Obsessed Operating Model Demands A Close Partnership With Your CIO
April 12, 2016
Why Read This Report
The new customer-obsessed operating model required to win in the age of the customer is a hallmark of successful digital transformation. But it requires changes across the executive team, most keenly felt by CMOs and CIOs. To learn how customer-obsessed CIOs and CMOs are leading the needed changes, we asked these executives at customer-obsessed companies about their best practices. This report explores the leadership initiatives adopted by successful CMO-CIO partnerships and offers recommendations for adopting a customer-obsessed operating model.
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Table of Contents
- Rising Customer Expectations Challenge Traditional Strategies
- CMOs And CIOs Focus Early On Four Levers Within Their Control
- Apply The New Operating Model To Accelerate New Revenue
- Ramp Up Alignment With Your CIO And Accelerate From There
What It Means
- CEOs Need Their "Aha" Moment
- Supplemental Material
- Related Research Documents