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For CMO Professionals

A Customer-Obsessed Operating Model Demands A Close Partnership With Your CIO

April 12, 2016

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This is the Tools And Technology report in The Customer Life-Cycle Marketing Playbook For 2016.

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Why Read This Report

The new customer-obsessed operating model required to win in the age of the customer is a hallmark of successful digital transformation. But it requires changes across the executive team, most keenly felt by CMOs and CIOs. To learn how customer-obsessed CIOs and CMOs are leading the needed changes, we asked these executives at customer-obsessed companies about their best practices. This report explores the leadership initiatives adopted by successful CMO-CIO partnerships and offers recommendations for adopting a customer-obsessed operating model.

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Table of Contents

  • Rising Customer Expectations Challenge Traditional Strategies
  • CMOs And CIOs Focus Early On Four Levers Within Their Control
  • Apply The New Operating Model To Accelerate New Revenue
  • Recommendations

  • Ramp Up Alignment With Your CIO And Accelerate From There
  • What It Means

  • CEOs Need Their "Aha" Moment
  • Supplemental Material
  • Related Research Documents

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