Skip to main content

Save or Share this Report

For B2C Marketing Professionals

A Guide To Marketing Into China

Stop Seeking Chinese Equivalents Of Western Marketing Approaches

May 8, 2019

Primary author headshot


Why Read This Report

China is increasingly important to global marketers, as it is expected to become the world's largest consumer market in 2019. However, many foreign brands are struggling to keep pace with more sophisticated consumer expectations and fierce local competitors. Seeking Chinese equivalents of Western marketing approaches no longer works. Global marketers can use this report to guide their marketing strategies and approaches in China.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • In China, Foreign Brands Are Losing Their Charm
  • Pioneering Foreign Brands Take A Fast Track To Marketing Success
  • Deep Localization Is The Only Way Out
  • Recommendations

  • To Thrive In China, Be Innovative, Agile, And Aggressive
  • What It Means

  • Trusting Local Talent Is Essential To Surviving And Thriving In China
  • Supplemental Material
  • Related Research Documents

Recommended Research