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For B2C Marketing Professionals

A Guide To Marketing Into China

Stop Seeking Chinese Equivalents Of Western Marketing Approaches

May 8, 2019

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Why Read This Report

China is increasingly important to global marketers, as it is expected to become the world's largest consumer market in 2019. However, many foreign brands are struggling to keep pace with more sophisticated consumer expectations and fierce local competitors. Seeking Chinese equivalents of Western marketing approaches no longer works. Global marketers can use this report to guide their marketing strategies and approaches in China.

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Table of Contents

  • In China, Foreign Brands Are Losing Their Charm
  • Pioneering Foreign Brands Take A Fast Track To Marketing Success
  • Deep Localization Is The Only Way Out
  • Recommendations

  • To Thrive In China, Be Innovative, Agile, And Aggressive
  • What It Means

  • Trusting Local Talent Is Essential To Surviving And Thriving In China
  • Supplemental Material
  • Related Research Documents

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