Why Read This Report
Step aside, Millennials. CMOs have their sights set on the next generation of consumers and for good reason. Gen Z (born in or after 1997) is likely to form the majority of US consumers in just five years. As the most connected, educated, racially diverse, and liberal generation, Gen Z's behaviors are at odds with traditional marketing practices — and they're least likely to trust brands. Now more than ever, Gen Z expects brands to do the right thing and be truthful. CMOs should read this report to learn how to earn the trust of this crucial generation or risk being ignored by it.
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