A Stopgap For Data Science Scarcity

Data scientists play an essential role in converting the ever-increasing amount of customer data into more profitable customer relationships. The scarcity of skilled data scientists, however, is lessening the present and future impact of many customer insights (CI) teams. With most local talent pools almost dry and few signs of new candidates on the horizon, insights leaders must tap into other means to grow their team's contributions. This brief shows how to increase analytic yield without waiting for ideal candidates, leverage and combine complementary skillsets, integrate consultants with CI teams, and prioritize analytics projects. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.