Brandon Purcell

VP, Principal Analyst

Brandon serves customer insights professionals, covering customer analytics and artificial intelligence. His work helps organizations derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery. His research agenda also includes artificial intelligence strategy with a specific focus on responsible and ethical AI.

Report
February 14th, 2022
4 min read

Take Forrester’s Customer Insights Maturity Assessment to determine your level of maturity across six competencies: business objectives, data, analytics, insights, action, and measurement.

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Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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