Brandon Purcell

VP, Principal Analyst

Brandon serves customer insights professionals, covering customer analytics and artificial intelligence. His work helps organizations derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery. His research agenda also includes artificial intelligence strategy with a specific focus on responsible and ethical AI.

Demand For Ethical AI Is Rising
September 29th, 20215 min read

Fortunately, an emerging crop of technologies focused on fairness and bias detection, explainability, accountability, and privacy will help companies develop and employ AI ethically and responsibly.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.