Brandon serves customer insights professionals, covering customer analytics and artificial intelligence. His work helps organizations derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery. His research agenda also includes artificial intelligence strategy with a specific focus on responsible and ethical AI.
CX leaders should use this downloadable tool to build a prioritized capabilities plan for customer analytics success.
Customer analytics pros struggle to prioritize the right projects. Use Forrester’s Excel-based template to get organized and determine a plan of action.
Take Forrester’s Customer Insights Maturity Assessment to determine your level of maturity across six competencies: business objectives, data, analytics, insights, action, and measurement.
This assessment will help CI pros determine where their firms fall in Forrester’s customer analytics maturity model and guide them to the next level.
CI pros can use this strategic roadmap to accelerate their customer analytics journey.
CX leaders should use this report to understand the value they can expect from a customer analytics technology provider and to select one based on size and functionality.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.
