Brandon serves customer insights professionals, covering customer analytics and artificial intelligence. His work helps organizations derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery. His research agenda also includes artificial intelligence strategy with a specific focus on responsible and ethical AI.
In order to ensure fairness in AI systems, companies need to adopt best practices for mitigating processes across the entire AI life cycle.
To excel at customer insights, companies will need to invest in new data sources, emerging analytical techniques, and more agile operational models.
In this report, we explore Forrester’s predictions for digital trust in 2022.
This executive overview introduces Forrester’s customer analytics playbook, which lays out the best practices, strategies, and technologies for customer analytics success.
The next wave of AI adoption will be responsible, immersive, creative, and embedded, and we expect enterprises in 2022 to make tangible steps in this direction.
Fortunately, an emerging crop of technologies focused on fairness and bias detection, explainability, accountability, and privacy will help companies develop and employ AI ethically and responsibly.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.