Brandon Purcell

VP, Principal Analyst

Brandon serves customer insights professionals, covering customer analytics and artificial intelligence. His work helps organizations derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery. His research agenda also includes artificial intelligence strategy with a specific focus on responsible and ethical AI.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

November 2nd, 2021 - November 3rd, 2021 Forum

Technology & Innovation North America

The Forrester Technology & Innovation Forums 2021 will show you how to be bold, be different and create a future that’s unlimited. Join us for the North America Forum November 2–3, 2021. Register now to learn how to adapt to change with confidence and purpose.
November 18th, 2021 - November 19th, 2021 Forum

Data Strategy & Insights 2021

Data Strategy & Insights runs November 18–19, 2021. Register now for the opportunity to shape your data, analytics, and AI strategy for the decade ahead.