Brandon serves customer insights professionals, covering customer analytics and artificial intelligence. His work helps organizations derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery. His research agenda also includes artificial intelligence strategy with a specific focus on responsible and ethical AI.
This report suggests a progressive approach to calculating CLV and introduces four industry-standard models to help customer insights pros get started.
This report shows how each provider measures up and helps customer insights professionals select the right one for their needs.
This report helps CMOs understand how customer lifetime value works and how to incorporate it into their business.
This report outlines the types of data required for a successful optimization practice and the tools available to help collect and analyze it.
It walks you through a series of steps to identify the right CLV approach for your business and allows you to input data to predict the future profitability of one customer over the next five years.
CI pros should read this report to understand how CLV can be a unifying metric in the profitability path.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.