Report

A Brand New Day In B2B Commerce

The Time Has Come For Brands To Rethink Their Deference To The Traditional Channel
March 7th, 2017
With Contributors:
Laura Naparstek
Jaclyn Galan
and Peter Harrison

Summary

B2B brands that do not sell direct are disappointing customers and leaving money on the table. New research shows that B2B buyers want to engage directly with brands, which is calling into question the age-old instinct of B2B brands to defer the selling f

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.