A Brand New Day In B2B Commerce

The Time Has Come For Brands To Rethink Their Deference To The Traditional Channel
March 7th, 2017
With Contributors:
Laura Naparstek
Jaclyn Galan
and Peter Harrison


B2B brands that do not sell direct are disappointing customers and leaving money on the table. New research shows that B2B buyers want to engage directly with brands, which is calling into question the age-old instinct of B2B brands to defer the selling f

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