Trends Report

A Strategic Approach To Onboarding Financial Service Consumers

Effective Onboarding Can Affect Product Retention And Cross-Selling Goals

February 6th, 2012
BS
Brad Strothkamp
With contributors:
Carrie Johnson , Carlton Doty , Douglas Roberge

Summary

Increased government regulations and a tough economy have combined to create significant challenges for financial services firms. Consumer product strategy professionals are leading the charge to stem customer defections as well as increase revenues. Effective customer onboarding is an increasingly important aspect of strategies aimed at solving the problems of retention and revenue generation. This report discusses the onboarding opportunity; execution challenges; and an approach to effective onboarding strategies built on understanding people, objectives, strategies, and technologies.

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