Trends Report

AI And Offline Retail: Alibaba's Recipe For Another Smashing Singles' Day

A Look At Alibaba's Digital Innovations And Its "New Retail" Vision

January 8th, 2018
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Dane Anderson , Lily Varon , Brendan Witcher , Diane Deng , Bill Nagel

Summary

Alibaba, the creator of Singles' Day, the world's largest online shopping festival, attained a new sales record on Singles' Day 2017: a whopping $25 billion in just 24 hours. More importantly, Alibaba demonstrated the power of its New Retail vision and digital innovation capabilities like artificial intelligence (AI) and intelligent agents. Digital business professionals can use this report to understand digitally advanced Chinese consumers and leverage Alibaba's digital innovations to create better online and offline shopping experiences around the world.

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