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For B2C Marketing Professionals

AI Must Learn The Basics Before It Can Transform Marketing

June 1, 2017

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Why Read This Report

Artificial intelligence (AI) is entering the popular lexicon with B2C marketers, and legitimate AI-powered solutions are now generally available from startups and major vendors alike. It's important for marketers to develop a sense of what AI is and can potentially accomplish, and what it is capable of today, before they purchase AI-powered technology solutions.

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Table of Contents

  • Artificial Intelligence Makes Bold Promises To B2C Marketers
  • Take A Hard Line On Defining What AI For B2C Marketing Is — And Isn't
  • Check Your Preconceived Notions Of AI At The Door
  • Recommendations

  • Buy Into AI For The Efficiency, Stay For The Performance
  • Supplemental Material
  • Related Research Documents

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