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For B2B Marketing Professionals

AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale

AI Restores Equilibrium To The Company/Customer Information Imbalance

October 25, 2018

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Why Read This Report

Artificial intelligence (AI) is everywhere — on the news, in your social feeds, in boardroom discussions — and in more and more B2B marketing applications every day. Marketing leaders need to understand how AI can help them today and in the future; how it is reshaping the martech stack; and what they need to do today to build an AI-powered marketing machine.

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Table of Contents

  • B2B Marketing Suffers From A Data Deluge And An Insights Deficit
  • Artificial Intelligence Will Right Today's Information Imbalance
  • AI Will Power The Customer-Driven B2B Life Cycle
  • Recommendations

  • Create An Efficient, Trusted AI-Powered Marketing Machine
  • Supplemental Material
  • Related Research Documents

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