Trends Report

AI Must Learn The Basics Before It Can Transform Marketing

June 1st, 2017
With contributors:
Mary Pilecki , Brandon Purcell , Srividya Sridharan , Arleen Chien , Christian Splaine , Christine Turley


Artificial intelligence (AI) is entering the popular lexicon with B2C marketers, and legitimate AI-powered solutions are now generally available from startups and major vendors alike. It's important for marketers to develop a sense of what AI is and can potentially accomplish, and what it is capable of today, before they purchase AI-powered technology solutions.

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