Trends Report

AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale

AI Restores Equilibrium To The Company/Customer Information Imbalance

October 25th, 2018
With contributors:
Caroline Robertson , Brandon Shaik , Rachel Birrell

Summary

Artificial intelligence (AI) is everywhere — on the news, in your social feeds, in boardroom discussions — and in more and more B2B marketing applications every day. Marketing leaders need to understand how AI can help them today and in the future; how it is reshaping the martech stack; and what they need to do today to build an AI-powered marketing machine.

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