Report

AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale

AI Restores Equilibrium To The Company/Customer Information Imbalance
October 25th, 2018
With Contributors:
and Rachel Birrell

Summary

Artificial intelligence (AI) is everywhere — on the news, in your social feeds, in boardroom discussions — and in more and more B2B marketing applications every day. Marketing leaders need to understand how AI can help them today and in the future; how it

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.