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For CIOs

Accelerate And Innovate With Practices

Future-Fit Leaders Will Adopt Practices To Drive Speed And Innovation At Scale

June 23, 2021

Why Read This Report

As companies strive to become customer obsessed, they find that longstanding processes are slow and unwieldy. Leaders realize that they need to create new practices that support the cross-enterprise collaboration necessary to deliver value to their customers and business ecosystem at a much faster pace. The increasing occurrence of roles like chief customer officer, chief data officer, and chief digital officer is a tacit admission that firms need a higher level of cross-business coordination to build the practices that deliver compelling customer experiences. This report summarizes our observations and recommendations of what's needed to develop new customer-obsessed planning and delivery practices.

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