Model Overview Report

The Future Fit Practices Strategy

Embrace Adaptive Practices To Create Better Products, Platforms, And Services In An Ecosystem-Driven World

September 23rd, 2022
Pascal Matzke, Vice President, Research Director
Pascal Matzke Vice President, Research Director
Ted Schadler, VP, Principal Analyst
Ted Schadler VP, Principal Analyst
With contributors:
Keith Johnston , Frederic Giron , Bobby Cameron , Ashutosh Sharma , Margo Visitacion , Gordon Barnett , Diego Lo Giudice , Dan Bieler , Hannah Murphy , Ian McPherson

Summary

In an ecosystem-driven world, companies must reorient their practices to funnel the capabilities and innovations of partners to build the best products, platforms, and services. Siloed practices borne in an era of linear value chains and staged handoffs collapse under the weight of fast-moving competition and rising customer expectations. Companies pursuing a future fit strategy take a different approach. They build business platforms, they establish and scale co-innovation partnerships, and they adopt adaptive practices to coordinate work among different groups and partners in pursuit of transformative outcomes. Read this report to learn characteristics of adaptive practices and the steps to take today.

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