Trends Report

Accelerate Modern Marketing With Real-Time Interaction Management

October 17th, 2017
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Mary Pilecki , Christian Splaine , Christine Turley

Summary

Customer-obsessed firms sustain competitive advantage by delivering value and utility in their customers' moments of need. Real-time interaction management (RTIM) enables B2C marketers to meet customer expectations for such contextually relevant experiences. For the Forrester Wave™ evaluation of RTIM, we surveyed 43 customers and conducted interviews with 32 of them to understand their RTIM environments in greater detail. This report outlines key factors to consider when making RTIM investments.

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