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For B2C Marketing Professionals

Accelerate Modern Marketing With Real-Time Interaction Management

October 17, 2017

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Why Read This Report

Customer-obsessed firms sustain competitive advantage by delivering value and utility in their customers' moments of need. Real-time interaction management (RTIM) enables B2C marketers to meet customer expectations for such contextually relevant experiences. For the Forrester Wave™ evaluation of RTIM, we surveyed 43 customers and conducted interviews with 32 of them to understand their RTIM environments in greater detail. This report outlines key factors to consider when making RTIM investments.

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Table of Contents

  • Modern Marketing Demands Cross-Functional Alignment
  • RTIM Is Evolving To Meet Modern Marketing Requirements
  • Recommendations

  • Deploy RTIM For Cross-Functional Customer Obsession
  • Supplemental Material
  • Related Research Documents

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