Trends Report

Ad Blockers Rock The Media Ecosystem

Publishers And Advertisers Lose Until Both Appease The Root Cause: Consumer Discontent

May 10th, 2016
Susan Bidel, null
Susan Bidel
With contributors:
Brigitte Majewski , Jennifer Wise , Wei-ming Egelman , Laura Glazer


Ad blockers have never been easier to use, so it follows that more consumers than ever are using them and taking control into their own hands. Who suffers from this shift in power over the ad viewing experience? Publishers, who lose much-needed revenue as inventories drop, and marketers, who lose key digital reach. Read this report to find out just how big the problem is and what B2C marketers and publishers must do to stem the tide before it's too late.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.