Ad Blockers Rock The Media Ecosystem

Publishers And Advertisers Lose Until Both Appease The Root Cause: Consumer Discontent
May 10th, 2016
Jennifer Wise
Wei-ming Egelman
and Laura Glazer


Ad blockers have never been easier to use, so it follows that more consumers than ever are using them and taking control into their own hands. Who suffers from this shift in power over the ad viewing experience? Publishers, who lose much-needed revenue as

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