Skip to main content

Save or Share this Report

For Customer Insights Professionals

Adopt AI For Personalization Safely And Smartly To Win European Customers

Landscape: The Digital Intelligence Playbook

October 22, 2020

Primary author headshot


Playbook icon

This is the Landscape report in The Digital Intelligence Playbook For 2020.

Why Read This Report

Personalization combined with AI is about to change Europe's digital landscape forever. This power couple can provide market differentiation through its ability to deliver highly relevant digital experiences continuously and at scale. This report gives European firms a framework to help them seize the opportunity of AI-driven personalization while avoiding its potential pitfalls.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Bad Personalization Drives European Customers Away
  • AI Promises Much Better Personalization
  • Balance The Value And Risks Of Using AI For Personalization
  • Adopt Personalization Technologies Based On Their Risk Profiles
  • Progress Through The Four Stages Of AI-Driven Personalization
  • Recommendations

  • Follow Three Best Practices Through The Four Stages
  • Supplemental Material
  • Related Research Documents

Recommended Research