Agile Commerce: Know It When You See It

August 20th, 2012

With contributors:

Brian Walker , Patti Freeman Evans , Zia Daniell Wigder , Douglas Roberge , Myriam Da Costa

Summary

Executing on the agile commerce imperative is not easy. It requires a paradigm shift in how organizations think about and go to market now and in the future. While examples of companies that have completely transformed are rare, a number of firms are well on their way to transforming at least one key aspect of their approaches. These leaders all recognize that agile commerce requires a fundamental shift that cannot happen overnight — firms must mature toward their goals over time. This document outlines the four key components of an agile strategy, with examples illustrating the approaches taken by eBusiness leaders to engage their organizations in the need for transformation. In it, we outline the landscape faced by eBusiness professionals as they look to embrace changing consumer behaviors. We also examine the level of adoption of agile commerce practices and the drivers behind this transformation.

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