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For Customer Insights Professionals

Agile Methods Improve Customer Intelligence

April 13, 2011

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Why Read This Report

Customer Intelligence (CI) professionals should apply the principles of agile development — collaboration, self-organization, and iterative development — to speed delivery and create accountability within their technology and organizational processes. Using agile processes, CI professionals can deliver first and quickly on the things that provide the most impact to the business, put user needs first, and mature their role within the organization.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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