Agile Methods Improve Customer Intelligence

April 13th, 2011

Fatemeh Khatibloo

With contributors:

Shar VanBoskirk , Boris Evelson , Allison Smith

Summary

Customer Intelligence (CI) professionals should apply the principles of agile development — collaboration, self-organization, and iterative development — to speed delivery and create accountability within their technology and organizational processes. Using agile processes, CI professionals can deliver first and quickly on the things that provide the most impact to the business, put user needs first, and mature their role within the organization.

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