Agile Methods Improve Customer Intelligence
April 13, 2011
Why Read This Report
Customer Intelligence (CI) professionals should apply the principles of agile development — collaboration, self-organization, and iterative development — to speed delivery and create accountability within their technology and organizational processes. Using agile processes, CI professionals can deliver first and quickly on the things that provide the most impact to the business, put user needs first, and mature their role within the organization.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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