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For Customer Insights Professionals

Agile Methods Improve Customer Intelligence

April 13, 2011

Why Read This Report

Customer Intelligence (CI) professionals should apply the principles of agile development — collaboration, self-organization, and iterative development — to speed delivery and create accountability within their technology and organizational processes. Using agile processes, CI professionals can deliver first and quickly on the things that provide the most impact to the business, put user needs first, and mature their role within the organization.

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