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For Enterprise Architecture Professionals

Align EA To Stakeholder Needs And Outcomes

Business Case: The EA Practice Playbook

December 11, 2019

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This is the Business Case report in The EA Practice Playbook For 2020.

Why Read This Report

To support customer obsession, digital transformation, and revenue generation, enterprise architecture (EA) professionals are engaging more with the customer-facing side of the business. Understanding the needs and goals of customer-facing executives is challenging, but it's critical to EA's impact and need to be business aligned. Successful EA pros have informal but structured conversations with their stakeholders that lead to effective roadmaps aligned to the strategic needs of the firm. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Align EA's Value Proposition To Your Firm's Key Challenges
  • First Understand Your Stakeholders, Then Engage With Them
  • Leverage Results To Define EA's Value Proposition And Strategy
  • Recommendations

  • Identify Your EA Capability Gaps Prior To Defining Your EA Strategy
  • Related Research Documents

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