Trends Report

All Media Fans Are Not Created Equal

May 20th, 2009
SG
Sonal Gandhi
With contributors:
Mark Mulligan , Erik Hood

Summary

US fans of music, TV, newspapers, and books have different propensities for media consumption — some of which can be explained by their demographic characteristics. Music fans, for instance, are young digital pioneers, while TV fans more closely reflect the average online demographic and are keen media multitaskers. Media product strategists should exploit these tendencies for cross-promotions and to better serve fans across platforms.

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