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For B2C Marketing Professionals

All Media Fans Are Not Created Equal

May 20, 2009


  • By Sonal Gandhi
  • with Mark Mulligan,
  • Erik Hood

Why Read This Report

US fans of music, TV, newspapers, and books have different propensities for media consumption — some of which can be explained by their demographic characteristics. Music fans, for instance, are young digital pioneers, while TV fans more closely reflect the average online demographic and are keen media multitaskers. Media product strategists should exploit these tendencies for cross-promotions and to better serve fans across platforms.

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Table of Contents

  • Different Forms Of Media Attract Their Own Distinct Fan Base

  • A Crowded Media Arena Requires A Considered Cross-Platform Strategy

  • Media Fans Out-Consume The Average User, But Some Are Savvier Than Others
  • Related Research Documents