Save or Share this Report

For CMO Professionals

Amazon's Kindle Won't Ignite The E-Book Market

Why The Retailer Should Make And Market It Anyway

December 12, 2007

Primary author headshot


Why Read This Report

Just in time for the holidays, announced its first consumer electronics device, the Kindle, a wireless e-book reader jam-packed with innovation. We love the device but hate to break it to Amazon that it will be lucky to sell more than 50,000 units in its first year. At $399, the price is too high, but more importantly, the Kindle solves problems that publishers and retailers have, not problems that readers have. Nevertheless, we think Amazon has made the right move by planting its flag in the e-book reader space now, so that when flexible e-book readers are a reality, Amazon can lead rather than follow.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research