Trends Report

Ambient Technology Gets Into Consumer Homes

This Amazing Invisible Home Technology Isn't Just For Fridges

May 8th, 2008
PJ
Paul Jackson
With contributors:
Michelle de Lussanet , Laura Wiramihardja

Summary

Ambient technology is starting to come out of the lab and concept design stage and is now finding a place with consumers — albeit somewhat geeky ones. Ambient technology offers a complementary device or service approach to today's PC- or digital TV-centered efforts to engage with connected consumers. As such, consumer product strategy professionals at device manufacturers and service providers should look seriously at this emerging category and see what will work for them — while remaining realistic about the barriers ahead.

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