Trends Report

Apple Raises The Bar For Marketers

What Marketers Need To Know About The New iPhone X And iOS 11

September 22nd, 2017
With contributors:
Brigitte Majewski , Miriam Oesterreich , Christine Turley

Summary

Ten years ago, Apple not only disrupted the smartphone market, it completely changed the rules in many industries including marketing and advertising. With its latest iPhone X and iOS 11, Apple sets the course for the evolving role of smartphones in the coming decade. This report highlights how B2C marketers should take advantage of the Apple ecosystem to prepare for next-generation experiences.

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