Trends Report

Application Delivery Professionals Must Implement The Customer Experience Strategy

Which Customer Experience Strategy Is Right For Your Firm?

September 2nd, 2011
Mike Gilpin, null
Mike Gilpin

Summary

Do you know your firm's customer experience strategy? Application development and delivery professionals must clearly understand customer experience strategy to be able to deliver the right software to enable those experiences. Before you make crucial design decisions for customer-facing software, make sure your design will actually support your firm's customer experience strategy. But what if your firm has not defined a customer experience strategy? Then it's up to you to create one, based on your business strategy. Forrester recently published "What Is The Right Customer Experience Strategy?" and we strongly encourage you, as one of the leaders in the best position to deliver on this strategy, to read this report.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.